In my quest to craft a compelling and unforgettable identity for an art gallery, I immersed myself in the rich tapestry of artistic history and the myriad tools artists have wielded over time. I found that the colour palettes employed by artists are not only crucial to their creative endeavours but are also meticulously documented and often referenced in logo creation. As I explored this visual, I was struck by the intriguing resemblance between the letter 'a' and the familiar shape of a colour palette.

Motivated by this discovery, I aimed to innovate and refine this iconic instrument, focusing on designing a logo that would thrive within the dynamic art scene and resonate with both artists and art lovers. My objective was to strike the ideal balance—one that elevates the gallery’s identity while allowing the remarkable artworks on display to genuinely radiate in their own glory.