Hampton Court Fruits is a vibrant wellbeing store bringing you the finest fruit and vegetables from around the world straight to your door. 

The new identity builds on the heritage of Hampton Court while attracting those of the wellbeing industry to deliver the healthiest ingredients available. An elegant abstract pear symbol was created in a vibrant shade of green which is surprisingly sparse in the world of Fruit & Vegetables in London, with most companies settling on sage green. Printed materials and digital assets, including shop frontage, was developed.