Sunset SUP is a stand-up paddle-board company based in Sandbanks, Poole, a charming peninsula along the southern coastline of the UK, renowned for its luxurious properties and award-winning beaches. True to its name, Sunset SUP is committed to enjoying the ocean at sunset, fostering a fun, family-friendly, and relaxed atmosphere.

The brand identity aims to resonate with everyone, incorporating a unisex SUP design. Thus, it was essential to emphasize a beach vibe with a sunset symbol, simplified into a distinctive icon. The outcome captures the vibrant energy and spirit of the ocean with a contemporary aesthetic, creating a playful appeal that optimises the identity for use across various platforms, including social media, billboards, print, and merchandise.