Nuvis London is a premium activewear brand renowned for its commitment to providing a flattering fit that is specifically designed to enhance confidence during workouts. Each piece of clothing is crafted with care to ensure both style and functionality, making it easier for individuals to focus on their performance without compromising on aesthetics. The name 'Nuvis' is derived from the inspiring phrase "A New Vision," reflecting the brand's dedication to empowering individuals to embrace their fitness journeys with a fresh perspective and renewed self-assurance.

The challenge in crafting the brand identity was to develop a symbol that encapsulates a dedicated young company with ambitious goals to empower women to feel self-assured while staying active. The refined symbol, featuring a silhouette of a runner's legs, serves as an ideal representation with its dynamic essence and abstract arrow suggesting a pathway toward a new vision.